Our methodology: By using a combination of keywords and quantitative criteria, Upfluence analysts were able to identify top Instagram beauty influencers within … A post shared by James Charles (@jamescharles) on Nov 6, 2020 at 10:31am PST. A post shared by Jeffree Star (@jeffreestar) on Oct 16, 2020 at 10:02am PDT. Since 2004, Nikkyâs work has managed to appear in such magazines as Vogue, Elle, Marie Claire, Esquire, Harper’s Bazaar, etc. Huda is an Iraqi-American makeup artist and entrepreneur. Occasionally, James becomes the epicenter of scandals. She started her Instagram account by posting makeup tutorials and product reviews. Despite a recent controversy with other YouTube beauty gurus, James’ following is still incredibly strong. Promote Your Instagram Profile. Along with beauty hacks and makeup tutorials, she brings a pinch of positivity into peopleâs lives, adding jokes and funny statements to her Instagram page. Zoe, well known for her YouTube channel and now brand, Zoella, has 9.6 million followers and quickly became one of the biggest British fashion and beauty influencers for young teens. Businesses with products and services with aesthetic appeal can easily brand themselves and share the results of their products via their own profiles, or via influencer marketing. Beauty blogger and makeup artist from Montenegro Amra OleviÄ is a prominent personality in the beauty niche. Instagram Handle: @ sadiesink_/ A famous top-model Joan Smalls messaged him on Instagram and asked to do her makeup. She honed her skills there, gaining experience from the top makeup artists, designers, photographers. We’ve compiled the top beauty and makeup influencers on Instagram. In their turn, authority beauty influencers become the brand ambassadors of top cosmetic companies, launch their own brands, and make a killing. About The Author. In 2017, the term “influencer marketing” increased by 325% in Google searches. She is famous for her flawless makeup looks, stunning selfies, and beauty secrets she reveals on her social media channels. Sadie Sink. Basically, Desi Perkins makes videos to show how to simplify the makeup process and tell the truth about cosmetics both on YouTube and Instagram. She started with 20 nude shades of So Rich Lipstick that were accused of poor quality and bad composition. 4,893 visits to this category today, 880 emails sent Start campaign Welcome Carli Bybel from the USA. Jaclyn Hill is a professional makeup artist and a person behind one of the top makeup blogs on Instagram and Youtube. 112 Capitol Trail Newark, DE 19711 Though Kylie began her fame as one of the Kardashian clan, she quickly became an icon in the fashion and beauty world. At first from the midwest US, she and her organisation are currently based in Dubai. @Cherwebbmakeup; She is one of the best UK based beauty influencers. A post shared by Charlotte Tilbury, MBE (@ctilburymakeup) on Nov 6, 2020 at 6:49am PST. Check them out for makeup inspiration, or to take notes on their beauty and makeup hashtags, marketing, and more to become an Influencer yourself! Nikkie de Jager or NikkieTutorials is also one of the top beauty influencers. She launched her own line of eyebrow care products and a palette of designer shadows. James is the first male to become the Cover Girl cosmetics ambassador as well as he can boast of numerous collaborations with top world-known brands. Here is our list of the most famous Instagram beauty gurus for you to follow, and keep an eye on makeup trends and hot beauty novelties. A post shared by HUDA KATTAN (@hudabeauty) on Oct 7, 2020 at 8:45am PDT. She started as a boutique makeup artist and progressed to an outstanding social media influencer. 1. Why is Instagram the Go-To Social Media Platform for Fashion and Beauty Influencers? So, if you are thinking of working on a 60-second TV commercial for your new product launch, think again. She gained fame thanks to her makeup transformation videos. Fashion and beauty bloggers, vloggers, and hobbyists flocked to the platform to follow one another and share their own creations. Instagram has become an incredibly powerful platform for brands (personal and otherwise) to market on. A post shared by HUDA KATTAN (@hudabeauty), A post shared by James Charles (@jamescharles), A post shared by Jeffree Star (@jeffreestar), A post shared by Naomi Giannopoulos (@vegas_nay), A post shared by J A C L Y N ð (@jaclynhill), A post shared by Amra OlevicÌ Reyes (@amrezy), A post shared by D E S I ⢠P E R K I N S (@desiperkins), A post shared by ðManny Gutierrez (@mannymua733), A post shared by Charlotte Tilbury, MBE (@ctilburymakeup), A post shared by KANDEE JOHNSONð (@kandeejohnson), A post shared by kathleenlights (@kathleenlights), A post shared by SAMANTHA RAVNDAHL (@ssssamanthaa), A post shared by Makeup Artist Patrick Ta (@patrickta), A post shared by Marianna Hewitt (@marianna_hewitt), A post shared by Christen Dominiqueð¤ (@christendominique), A post shared by Nikki_Makeup (@nikki_makeup). She recently controversially became the youngest “self-made” billionaire. A Nigerian rapper and business personality, Davido is one of the best influencers that Instagram has in the entertainment industry. Manny describes himself as a daddy body with a mommy face. A post shared by D E S I ⢠P E R K I N S (@desiperkins) on Sep 20, 2020 at 11:25am PDT. âWhen it comes to creating makeup looks, it doesnât matter what eye look I choose â the drama often comes from the lashesâ, says Nikki. Marianna Hewitt is one of the popular beauty bloggers and makeup influencers on Instagram and YouTube. Charlotte studied at the Glauca Rossi School of Make-Up and then assisted Mary Greenwell, Princess Diana’s makeup artist. The order of the influencers in this list is based on the level of influence that this tool calculates, rather than just follower numbers. During her career in the beauty world, she managed to make several joint launches with renowned cosmetic companies such as Becca, Sigma, Morphe. Each of them has his own distinctive features, unique approaches, outstanding collaborations. Top Beauty Influencers on Instagram. Thousands of people keep an eye on their makeup arts on social media, repeat their experiments, buy the cosmetic products they recommend, rejoice at their success, and support when something goes wrong. An Italian entrepreneur, fashion influencer … She shares her beauty secrets, favorite products, and techniques, shoots how-to video tutorials, and lots more. One of the top ones is the makeup of a classic Barbie doll. In 2019, she launched her brand Jaclyn Cosmetics. She is now a designer and shares her looks and life on Instagram. Besides a brilliant career as a makeup artist, Patrick Ta is also the founder of the @patricktabeauty brand. A post shared by â³ (@michellephan) on Jul 24, 2020 at 1:02am PDT. A post shared by Marianna Hewitt (@marianna_hewitt) on Nov 2, 2020 at 12:42pm PST. At present, Kathleen owns two brands Lights Lacquer and Lights Label. At present, he has a huge fan base, numerous collaborations with celebrities, and his own line of cosmetics Jeffree Star Cosmetics. One quick hashtag search on Instagram … At present, Nikkie is not just a recognized beauty blogger but also an advocate for the LGBTQ community. Later, Naomi got a chance to study at the Polimoda Fashion School where she was trained by Roberto Cavalliâs design team. If you haven’t heard of Huda, you’ve likely heard of her brand, Huda Beauty. Get more people to visit your Instagram profile by featuring it in the list below. A post shared by kathleenlights (@kathleenlights) on Mar 18, 2020 at 1:21pm PDT. Michelle Phan is the founder of Ipsy â the cosmetic sample subscription service. And, where there is a community, there’s the potential to make money. She has gone on to amass an Instagram following of 6.1 million. There are even training courses to help influencers build their businesses . Better known as her handle, Nikkietutorials, Nikkie’s following started on YouTube and followed her to Instagram, where she now has over 12.7 followers. He is a self-taught makeup artist that amazes with his original approach and bold ideas. If you’re a brand looking for top beauty influencers to grow your product image catalog, then Asa is a perfect match to deliver on those stunning glossy product images. She increased her audience in January 2020 when confessed that she is transgender. This is how it all began. âDesi Perkins built the brand to reflect her personal and professional experiencesâ, written on the brandâs website. Of course, the first reason is obvious; Instagram is a primarily visual medium, and fashion and beauty is all about aesthetics. Charlotte is the founder and chief creative officer of makeup and skincare brand Charlotte Tilbury. She has her own blog as well as a skincare brand Summer Fridays. Heâs authentic, unusual, and gifted. Since, she started a fashion blog called The Blonde Salad, became a spokesperson for Guess, grew her Instagram following to over 17.6 million, and launched her own fashion brand. Huda’s following grew quickly and she now has over 39.6m followers and her brand Huda Beauty has skyrocketed and can now be found in stores like Sephora. At present, her name is known all over the world as one of the top beauty gurus and modern fashionistas. The Influencer Marketing Hub has combined with HypeAuditor to rank the top authentic influencers on Instagram. Beauty bloggers on Instagram are stars of the new age. The effect of glowy skin as if after Instagram filters is a trademark of Hollywood makeup artist Patrick Ta. Go Follow Asa on Instagram Victoria Osafo-Nkansah – @victorialebenee She managed to create lipsticks, eyeshadow palettes, highlighters, eyeliners. Meanwhile, she doesn’t lose her identity. Beauty attracts the eye but personality captures the heart. Eye shadow and nail artist Shannon Harris is among the most versatile of beauty influencers. Letâs get acquainted with top beauty social media stars that have an extraordinary knack for beauty and makeup as well as can boast of a huge influence and social media. Before, she was freelancing as a makeup artist at weddings, photoshoots, and other local events. She can boast of collaborations with various celebrities: Tom Jones, Mick Hucknall, Tony Bennett, Amanda Holden, Lily Cole, and others. Copyright © 2019-2020. Top Beauty Micro-Influencers Note: Influence was determined by average likes per follower for influencers with 10 - 100 thousand followers. They don’t just teach how to put on highlighter correctly and choose a red lipstick, they show a new vision of beauty standards and inspire to be beautiful inside and out. Nikkie is famous for her colorful beauty tutorials. It went viral and inspired many people to show how their faces look without and with makeup. When she launched her own beauty range, first starting with the Kylie Lip Kits, the fashion and beauty world embraced her products. Jeffree Star is bright, distinctive, and sensational. From blow-dry hair brushes… Manny Gutierrez is also the founder of the Lunar Beauty brand that âembodies Mannyâs love for whimsical beauty with products that are out-of-this-world beautifulâ. Zach King (@zachking) – 20.5M Followers. She was fired from the boutique and this pushed her to create a blog and grow as a professional. At a very early age, he was carried away by experiments with the contents of his mother’s cosmetic bag. Let’s take a closer look. Chrisspy (whose real name is Christina) has 3.5 million Instagram followers … Brightly painting her eyes and highlighting her lips, she looks like a lovely doll. A post shared by Nikki_Makeup (@nikki_makeup) on Oct 19, 2020 at 4:50am PDT. Julie has over 5.3 million Instagram followers and her own store. The path of Christen Dominique as a beauty blogger started in 2009 when she uploaded her first makeup video on YouTube. Last Updated Dec 10, 2020. It seems that once beauty Instagram influencers interpreted this thought another way and turned it to their advantage. Anuj Agarwal. In 2011, she created a YouTube channel that became famous thanks to celebrity makeup tutorials by Jaclyn. Top 200 Beauty Instagram Influencers most followed in 2020. âMakeup is supposed to be a means for exploring different sides of oneself and transforming into something or someone newâ, told Michelle once. Jeffree Star is a make-up artist, singer, blogger, stylist, model, and DJ. Amra is a talented makeup artist and really captivates the audience with her work. Here is our line-up for the top 20 beauty opinion leaders on Instagram. Top Beauty Influencers on Instagram by the number of quality and engaged followers. Top Beauty Social Media Influencers. 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